It's ironic that a company so committed to creating positive programs should be born out of adverse circumstances. In 1992, Mark Boldt was bothered by all the negative messages being sent to children by the media. When he approached entertainment and publishing companies with ideas for positive programming and books, they told him "Consumers aren't interested." But Mark believed that parents crave a new kind of entertainment: a message that would build up instead of tear down. He knew it because he was a new parent himself. Instead of being discouraged, he accepted the challenge and founded BOLDT. Entertainment. That's when the passion began . . . .

BOLDT. CREATESFUN, INTERACTIVE PROMOTIONAL TOOLS AND PROGRAMS DEVOTED TO BUILDING ANDENHANCING SELF-ESTEEM IN CHILDREN.

As part of a pilot program with Cub Foods/SuperValu, BOLDT. created and published the first U-DO Books: fun, interactive story/coloring books that focus on family and social issues. Through the adventures of the K-MON Kids,over one million children learned about friendship and self-esteem. BOLDT. tracked the effectiveness of the program, asking readers to write back and explain what they learned from the story. The response rate was an astounding 30%. BOLDT. had found an untapped market -- but more importantly, here was proof that children were interested in and empowered by positive messages in media.  

The company's next challenge was a special violence prevention program developed with the Minnesota Department of Education and UPN Channel9. The SAFETEAM Kids Club reached 500,000children throughout the state's elementary schools with television specials, books, newsletters and merchandise. Its highly successful lessons about resolving conflict in a non-violent way won the National Association of Broadcasters' "Best of the Best" award for service to children.

Then, in a joint effort with Brokering Music, BOLDT. developed and marketed a national save-the-rain-forest campaign. The PSA featured original, award-winning music, titled "Rainforest Cries", performed by 10-year-old singer Jacqueline Jaquez.

Next came "Furry Tales", a series of books and animated videos designed to provide young children with positive images of strong female role models, which are essential during those early formative years. Instead of being rescued by the handsome prince, Furry Tales heroines (such as Cinderella Mouse, Rapunzel Squirrel, and Little Red Riding Rabbit) rely on their own intelligence and resourcefulness to fulfill their dreams. Furry Tales allowed BOLDT. to reach a younger audience while expanding into additional merchandising and licensing opportunities.
 

The first three U-DO Books created for USAValues focused on the core concepts of Honesty, Courage, and Friendship, and introduced readers to the V-Team, a group of ethnically-diverse pals who face life's challenges together and model important character building virtues. The U-DO Books also positioned USAValues in the marketplace with merchandise such as stickers, posters, and T-shirts.

USA Values' strategy is to match schools with businesses willing to fund this innovative series, now being used in over four dozen schools. The USA Valuespilot program was a resounding success with a 65% reduction in negative behavior among children who completed the series.
 
 

Leah & Friends is still going strong and merchandise is available through major retail outlets and the Friends Forever Club.
 

Rubba Ducks

BOLDT. created the ; which are a flock of characters, each with distinct personalities, that every child under the age of 112 can identify with. As the song goes, they're a lot like you and a lot like me!

Since their debut earlier this year, the demand for more has been more than we can keep up with. The t-shirts and hats are flying off of the shelves. And with two large shipments of the rubber Rubbas themselves having sold out; we literally can't keep them on the ground.

What makes them so appealing is the simplicity of the design, and the approachability of each of the characters. The bonus, is the philosophy that we at Rubba-Ducks are so committed to; that every child belongs. So we offer a high quality product at a small price.

There's a little duck in all of us; isn't it time that you got in touch with your inner duck.

In 1998 the demand for positive children's products has exploded. The company recently completed U-DO Booksfor:
 

	Rules of Safety/ Polaroid and The National Center for Missing and Exploited Children
	It's MADD House Here / Mothers Against Drunk Driving
	A wareness I s D oing S omething/ The Ryan White Foundation (keep your fingers crossed and these revolutionary educational tools will be required reading for every school kid in America)
	GUNSAFE
	Attention Deficit Disorder
	THE FORCE B with U / A FUNDSAFE U-DO BOOK
	"MORNING MATTERS" / A healthy U-DO with Kellogg's

Because of the threat of corporate espionage we can't disclose any more details at this time.

more MADDGIC more AIDS Awareness with 2, 3 & 4 Red.E 911 Emergency  it's KidSafe again  Wearing Seat belts with Santa & the Easter Bunny at the malls  Diabetes? U Eat Healthy   DO Daily Exercise   Take your Medication  for Asthma Care   Dentists are Bracing Friendship  to build Girls self-esteem  The sweet Brand-specific books for the supermarkets, drug chains, and mass merchant retailers   are nothing like the books for the Executive office of the President in support of the $200 million anti-drug campaign (The EOP is actively looking for forward-thinking companies to partner with them in this ground-breaking initiative. But don't tell them you heard it from us.)

BOLDT. 's mission and passion are to provide the tools that allow businesses and organizations to effectively engage children. This mission is fueled by the belief that children should NOT have to pay for quality books and programs, nor should parents have to search for the tools they need to assist them in the difficult job of parenting. These tools should be readily available regardless of economic status, and funded by businesses that care about kids.

The bottom line: By helping children to become more self-confident and better able to make informed decisions about life's tough issues, we're providing our future adults with the skills to make a difference in the 21st Century!
 

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For more information, please send email to boldt@u-do.com or call 1-888-U-DO-7701.